About Bean
AnaLise
"Bean"
Matheson
Twenty years of insurance expertise. A lifetime of real-world experience navigating the system from every angle — as a patient, an advocate, a daughter, and a professional who refuses to let complicated mean impossible.
Licensed In
Utah · Idaho · Arizona
Experience
20+ Years
Specialties
Medicare · LTC · Life · Health · Estate
Fire Wife
Battalion Chief Alan Matheson
20+ Years
Insurance Expertise
"I've been the cargiver. I've been the advocate. I've been the person staring at a denial letter not knowing what to do next. Now I'm the guide."
— AnaLise "Bean" Matheson
The Story
How you get here
matters.
Born into the business — literally.
Bean's father spent over 40 years as an insurance agent and financial planner — a lifetime MDRT member, CLU, ChFC, and multi-licensed professional who built his career on helping families create financial stability. Bean's first job? Putting address labels on his mailers for a nickel apiece. She was unknowingly stepping into a legacy she would one day elevate. Her parents are pictured here — the foundation everything else was built on.
Bean, her father Tony, her son Patrik, and Ken Norton Sr.
Ken Norton Sr. — heavyweight champion, the man who broke Muhammad Ali's jaw — was part of Bean's world. As Community Relationship Manager at Barnes & Noble, Bean hosted Ken Norton Sr.'s book signing for "Going the Distance." Pictured here with her father Tony, her son Patrik, and Ken Norton Sr. himself. The same grit that defined Norton's career runs through everything Bean does. You don't quit. You go the distance. That's the standard.
Jim Bouton, Ball Four, and a real friendship.
Jim Bouton — pitcher, author of Ball Four, one of the most important sports books ever written — wasn't just a name in Bean's story. Bean hosted the Anniversary signing of Ball Four at Barnes & Noble, and the two became genuine friends. The same spirit that made Bouton tell the truth when everyone wanted him to stay quiet runs through everything Bean does. Real talk. No spin. Just the truth people need to hear, even when the industry would prefer you didn't say it.
Cover story. Because the work speaks.
Bean's work has been recognized publicly — including a feature in Pretty Women Hustle that put her expertise and her story in front of a wider audience. When you've spent twenty years doing the hard work of actually helping people navigate one of the most confusing systems in America, eventually people notice.
Read the Full Story
Bean Here. Done That. And proudly a Fire Wife.
Today Bean is known for her straight-forward, empathetic approach and her ability to turn complicated systems into clear, confident decisions. Whether helping a family prepare for retirement, evaluate long-term care options, establish an estate plan, or navigate Medicare — her mission is the same: empower people to protect what matters most and secure the futures they're building. Bean has been married to Battalion Chief Alan Matheson for 16 years. They met after his medical retirement — and when she saw firsthand that nobody had educated him on the options and benefits available to him, it became personal. That gap in knowledge for the people who protect us every day is unacceptable. Bean is a proud Fire Wife and makes it her mission to ensure firefighters, first responders, and their families have everything they need — on the job and after.
Fire Owned & Operated
Proudly married to Battalion Chief Alan Matheson for 16 years.
Fire Wife. First Responder Advocate. It's personal.
The Mission
Empowering people to protect what matters most.
Bean brings more than twenty years of experience across Medicare, long-term care, retirement planning, estate strategies, life and health insurance, and living benefits. Licensed in Utah, Idaho, and Arizona, she blends deep insurance expertise with hands-on understanding of the medical system — having spent years navigating pre-authorizations, denials, and complex revenue cycles.
This gives her clients a level of insight and guidance that goes far beyond "standard" insurance advice. She's been on both sides of the table. She knows how the system works. And she's not afraid to tell you exactly what you need to know.
When Bean's husband Alan retired as a Battalion Chief, nobody had educated him on the options and benefits available to him. That gap — for the people who run into burning buildings so the rest of us don't have to — is unacceptable. Bean is a proud Fire Wife and makes it her mission to ensure every firefighter, first responder, and their family has everything they need — on the job and after.
What Bean does for you.
Medicare Navigation
Parts A, B, C, D — enrollment, penalties, plan comparison, and everything in between.
Patient Advocacy
Denials, prior auth, appeals, and navigating the medical system when it feels impossible.
Long-Term Care & Retirement
Planning for the future before you need it — not after.
Estate & Life Strategies
Protecting what you've built for the people who matter most.
Ready to work with Bean?
No sales pitch. No jargon. Just real answers to your real questions — from someone who's been there.